Business Social Responsibility and Marketing: a marriage that may lead to ambiguities

Is it enough for a company to provide a Corporate Social Responsibility policy in order to be defined as sustainable? Which role has Marketing in the conception of a sustainable business? How can communication strategy affect the reception by the public of any information regarding a company’s sustainability? These are all questions that any person in business as well as any client or customer should ask in order to become

Read More

What happens when we choose to engage in a Transformation process: all steps from Awareness to Decision.

Did you ever ask yourself what’s pushing us toward transformation? It’s a question I have been asking myself several times as it is part of my job to listen to entrepreneurs in transition and to help them in their process of change. As a result of the exchanges with my employers and clients during the years I have come to elaborating a model that explains how we get to take

Read More