There are business ideas that come to life within a week, others that take years to be developed. In my case, it was 2019 when I started to conceive what later became my consulting and training business. After more than 10 years spent in project management within major companies, I felt the need to assess my career path. Studying for my second master’s degree (in Management and Marketing) within a
Can we generate a positive impact through our activities and projects? How can we measure this impact? And who are the actors who will profit from this? We hear about it on a regular basis and as an expression it can be misused: unfortunately, there are many companies that misinterpret its meaning, misleading (sometimes unintentionally) both the public and their stakeholders. On the other hand, adhering to the canons of
Is it enough for a company to provide a Corporate Social Responsibility policy in order to be defined as sustainable? Which role has Marketing in the conception of a sustainable business? How can communication strategy affect the reception by the public of any information regarding a company’s sustainability? These are all questions that any person in business as well as any client or customer should ask in order to become
Did you ever ask yourself what’s pushing us toward transformation? It’s a question I have been asking myself several times as it is part of my job to listen to entrepreneurs in transition and to help them in their process of change. As a result of the exchanges with my employers and clients during the years I have come to elaborating a model that explains how we get to take