Recent Articles
There are business ideas that come to life within a week, others that take years to be developed. In my case, it was 2019 when I started to conceive what later became my consulting and training business. After more than 10 years spent in project management within...
Can we generate a positive impact through our activities and projects? How can we measure this impact? And who are the actors who will profit from this? We hear about it on a regular basis and as an expression it can be misused: unfortunately, there are many companies...
The contents of this article refer to a conference I am holding on a regular basis and that is obtaining remarkable feedbacks from the participants. The idea is born from a series of studies and reflexions that I have been developing around the subject of...
It happens quite often to refer to Marketing as a set of procedures and theories that must be literally followed with no possibility to step out of the frame. However, it is important to consider Marketing as an instrument and not as a goal. As it has been highlighted...
“When people know that their behaviour is being observed, measured, recorded, and published, they change that behaviour to meet the expectations, whether those expectations are expressed or implied.” (1) In The triple bottom line Savitz gives one of the most effective...