Positive Impact: how to recognise and measure it

Can we generate a positive impact through our activities and projects? How can we measure this impact? And who are the actors who will profit from this? We hear about it on a regular basis and as an expression it can be misused: unfortunately, there are many companies that misinterpret its meaning, misleading (sometimes unintentionally) both the public and their stakeholders. On the other hand, adhering to the canons of

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How to communicate, responsibly.

The contents of this article refer to a conference I am holding on a regular basis and that is obtaining remarkable feedbacks from the participants. The idea is born from a series of studies and reflexions that I have been developing around the subject of communication in 2023. As we all know, the context surrounding business is changing quickly from all points of view : we are living in a

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Marketing is the method and not the goal

It happens quite often to refer to Marketing as a set of procedures and theories that must be literally followed with no possibility to step out of the frame. However, it is important to consider Marketing as an instrument and not as a goal. As it has been highlighted multiple times in this blog, working in the Marketing field has become as difficult as walking on ice: as a result

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Why measuring ethics in a company and how to do it

“When people know that their behaviour is being observed, measured, recorded, and published, they change that behaviour to meet the expectations, whether those expectations are expressed or implied.” (1) In The triple bottom line Savitz gives one of the most effective and synthetic description on the reasons for measuring and reporting progresses on TBL (Triple Bottom Line) related matters. (For more information on the Triple Bottom Line you can read

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How to establish a framework for verification on sustainable practices

The subject of verification is essential in my work, as the aim is to prove that any control system can become ineffective if companies do not start by verifing the correspondence between their DNA and the way their activities are conceived. As a consequence of the tragic events that took place in the last ten years consumers all over the world have started to express their desire to cross-check the

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Collaboration systems for a sustainable future: methodologies and practical examples

On October 6th 2022, we had the opportunity to meet online to talk about the importance of collaboration in creating and developing sustainable projects. Why this event. Recent events related to Covid have brought us together, during the harsh phase of emergency and confinement. But the ensuing crisisthat has been exacerbated by the ongoing wars in corso has seen a re-emergence of individual needs, fears, and identity crises that have

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Business Social Responsibility and Marketing: a marriage that may lead to ambiguities

Is it enough for a company to provide a Corporate Social Responsibility policy in order to be defined as sustainable? Which role has Marketing in the conception of a sustainable business? How can communication strategy affect the reception by the public of any information regarding a company’s sustainability? These are all questions that any person in business as well as any client or customer should ask in order to become

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Corporate Social Responsibility: a Virtuous Circle that Generates Value

In the introduction of “The Triple Bottom Line” (1) Andrew W. Savitz explains how it has become impossible for companies to leave sustainability out of consideration: “The only way to succeed in today’s interdependent world is to embrace sustainability. Doing so requires companies to identify a wide range of stakeholder to whom they may be accountable, develop open relationships with them, and find ways to work with them for mutual

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The Stakeholders and their relationship with your business

A company is not an autonomous and independent entity without connections or responsibilities toward society. As a matter of fact, a company is responsible for the consequences of its actions and legally bonded to pay in case they cause a damage to a third party. Nowadays, several observers are looking at the behaviors of companies and are able to exert a pressure on them or to control their actions by

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Fashion: The consequences of a non-sustainable business model on the value chain

The growing delocalisation of production during the last 20 years has had several consequences on the value chain in the fashion field. It is to be noted that the textile and fashion industry is characterized by a long and complex supply chain in comparison to other fields. The production of the fibres used for textiles starts from an agricultural and petrochemical production, followed by transformation, manufacturing, logistics and retail. When

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