0908, 2022

Business Social Responsibility and Marketing: a marriage that may lead to ambiguities

Is it enough for a company to provide a Corporate Social Responsibility policy in order to be defined as sustainable? Which role has Marketing in the conception of a sustainable business? How can communication strategy affect the reception by the public of any information regarding a company’s sustainability? These are all questions that any person in business as well as any client or customer should ask in order to become

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0408, 2022

Corporate Social Responsibility: a Virtuous Circle that Generates Value

In the introduction of “The Triple Bottom Line” (1) Andrew W. Savitz explains how it has become impossible for companies to leave sustainability out of consideration: “The only way to succeed in today’s interdependent world is to embrace sustainability. Doing so requires companies to identify a wide range of stakeholder to whom they may be accountable, develop open relationships with them, and find ways to work with them for mutual

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