This blog is a spin-off project of Business Diamonds and was conceived to propose a variety of contents that can stimulate the reader towards a reflective and constructive approach around the issues of professional and entrepreneurial activities.
Discover Business DiamondsThe contents of this article refer to a conference I am holding on a regular basis and that is obtaining remarkable feedbacks from the participants. The idea is born from a series of studies and reflexions that I have been developing around the subject of communication in 2023. As we all know, the context surrounding business is changing quickly from all points of view : we are living in a
It happens quite often to refer to Marketing as a set of procedures and theories that must be literally followed with no possibility to step out of the frame. However, it is important to consider Marketing as an instrument and not as a goal. As it has been highlighted multiple times in this blog, working in the Marketing field has become as difficult as walking on ice: as a result
“When people know that their behaviour is being observed, measured, recorded, and published, they change that behaviour to meet the expectations, whether those expectations are expressed or implied.” (1) In The triple bottom line Savitz gives one of the most effective and synthetic description on the reasons for measuring and reporting progresses on TBL (Triple Bottom Line) related matters. (For more information on the Triple Bottom Line you can read
The subject of verification is essential in my work, as the aim is to prove that any control system can become ineffective if companies do not start by verifing the correspondence between their DNA and the way their activities are conceived. As a consequence of the tragic events that took place in the last ten years consumers all over the world have started to express their desire to cross-check the
On October 6th 2022, we had the opportunity to meet online to talk about the importance of collaboration in creating and developing sustainable projects. Why this event. Recent events related to Covid have brought us together, during the harsh phase of emergency and confinement. But the ensuing crisisthat has been exacerbated by the ongoing wars in corso has seen a re-emergence of individual needs, fears, and identity crises that have
Is it enough for a company to provide a Corporate Social Responsibility policy in order to be defined as sustainable? Which role has Marketing in the conception of a sustainable business? How can communication strategy affect the reception by the public of any information regarding a company’s sustainability? These are all questions that any person in business as well as any client or customer should ask in order to become
In the introduction of “The Triple Bottom Line” (1) Andrew W. Savitz explains how it has become impossible for companies to leave sustainability out of consideration: “The only way to succeed in today’s interdependent world is to embrace sustainability. Doing so requires companies to identify a wide range of stakeholder to whom they may be accountable, develop open relationships with them, and find ways to work with them for mutual
A company is not an autonomous and independent entity without connections or responsibilities toward society. As a matter of fact, a company is responsible for the consequences of its actions and legally bonded to pay in case they cause a damage to a third party. Nowadays, several observers are looking at the behaviors of companies and are able to exert a pressure on them or to control their actions by
The growing delocalisation of production during the last 20 years has had several consequences on the value chain in the fashion field. It is to be noted that the textile and fashion industry is characterized by a long and complex supply chain in comparison to other fields. The production of the fibres used for textiles starts from an agricultural and petrochemical production, followed by transformation, manufacturing, logistics and retail. When
The management of customer services has always been difficult and full of unexpected accidents. Let’s admit it: handle with customers requests is one of the most challenging tasks for any professional or employee. Businesses receive every day lots of requests, and they need to handle each one of them with an extreme care and quickly enough to satisfy customers expectations. Having to deal with questions regarding sustainability processes and policies