Is it enough for a company to provide a Corporate Social Responsibility policy in order to be defined as sustainable? Which role has Marketing in the conception of a sustainable business? How can communication strategy affect the reception by the public of any information regarding a company’s sustainability? These are all questions that any person in business as well as any client or customer should ask in order to become
In the introduction of “The Triple Bottom Line” (1) Andrew W. Savitz explains how it has become impossible for companies to leave sustainability out of consideration: “The only way to succeed in today’s interdependent world is to embrace sustainability. Doing so requires companies to identify a wide range of stakeholder to whom they may be accountable, develop open relationships with them, and find ways to work with them for mutual
A company is not an autonomous and independent entity without connections or responsibilities toward society. As a matter of fact, a company is responsible for the consequences of its actions and legally bonded to pay in case they cause a damage to a third party. Nowadays, several observers are looking at the behaviors of companies and are able to exert a pressure on them or to control their actions by
The growing delocalisation of production during the last 20 years has had several consequences on the value chain in the fashion field. It is to be noted that the textile and fashion industry is characterized by a long and complex supply chain in comparison to other fields. The production of the fibres used for textiles starts from an agricultural and petrochemical production, followed by transformation, manufacturing, logistics and retail. When
The management of customer services has always been difficult and full of unexpected accidents. Let’s admit it: handle with customers requests is one of the most challenging tasks for any professional or employee. Businesses receive every day lots of requests, and they need to handle each one of them with an extreme care and quickly enough to satisfy customers expectations. Having to deal with questions regarding sustainability processes and policies
What happens when we choose to engage in a Transformation process: all steps from Awareness to Decision.
Did you ever ask yourself what’s pushing us toward transformation? It’s a question I have been asking myself several times as it is part of my job to listen to entrepreneurs in transition and to help them in their process of change. As a result of the exchanges with my employers and clients during the years I have come to elaborating a model that explains how we get to take